About Us
Our Journey
As former watchmakers with over 19 years of experience designing and producing watches for prominent brands in the USA, Europe, and Japan, we transitioned to a B2C e-commerce model in 2023, ceasing OEM manufacturing for other brands to bring our expertise directly to
consumers.
Why We Started
In 2009, we designed a unique children’s plush toy watch that received enthusiastic responses at the New York Toy Show. While everyone loved it, traditional supply chain markups made the retail price prohibitive. Despite this, many still wanted one for their children.
We saw an opportunity
Direct-to-Consumer Model
We experienced this pattern repeatedly with other watches we designed, which inspired us to offer high-quality watches directly to consumers at affordable prices. We are now on a mission to bring you these high quality watches, passing on significant savings by eliminating the traditional supply chain markups that would otherwise make them unaffordable.