When most people admire a dive watch, they see beauty, toughness, and glow.
Very few realize the extraordinary engineering that happens beneath the surface — especially when designing a watch to survive a brutal 3000 meters underwater.
At PAGRANI, we didn’t simply rely on technical drawings and hope for the best.
We chose to test the real-world limits — couriering 3000M samples across the world to a professional pressure-testing laboratory in Texas, USA — facing failures, expensive redesigns, and engineering recalculations — until the DEEPSEA earned its place as a true professional diver’s watch.
Pressure at 3000 Meters: A Force Few Understand
At 3000 meters depth, a watch faces over 4,400 psi —
equivalent to six large commercial aircraft stacked directly on top of it.
To put it even more simply:
At that depth, even the tiniest flaw will cause immediate catastrophic failure.
It’s important to know that 99.9% of watches beyond even 200 meters depth rating are never physically tested —
simply because hardly any assemblers have access to high-pressure testing equipment, due to the prohibitive cost involved and the strict government regulations that control the use of such pressure systems.
Instead, most brands rely purely on technical drawings and theoretical engineering models.
At PAGRANI, we chose not to leave it to theory:
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Manufactured physical prototypes
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Shipped them internationally for rigorous hydrostatic testing
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Validated true 3000M performance under real-world pressure conditions
(For customers who wish, a copy of the official test certificate is available with purchase.)
Failure, Learning, and Reinvention
The first set of tests failed.
Despite technical drawings indicating success, the sapphire crystal cracked and the solid stainless steel case back buckled under pressure.
It would have been easy to say:
"No human can really dive that deep anyway — no one would ever know."
It would have been a simple way out.
But I wouldn't accept that kind of thinking.
Instead, we started over:
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Increased the sapphire crystal thickness
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Reinforced the case back and case structure
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Rebuilt the technical drawings based on real-world failure data
After careful adjustments, we achieved certified 3000M endurance — not just in theory, but proven under real-world pressure conditions.
Certified Strength, Without Theater
Some brands have claimed their watches were "sent down" into deep oceans to demonstrate durability.
But realistically, such an operation would require hiring a deep-sea research vessel, costing $30,000 to $50,000 or more per day.
Even recognized global brands rarely undertake such costly demonstrations — let alone a mindful microbrand.
Furthermore, if a watch is placed inside a manned submersible, it’s important to understand:
the cabin is pressure-controlled for human life — meaning the watch inside it is not exposed to true external sea pressure independently.
At PAGRANI, we focused on what truly matters:
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Real hydrostatic testing
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Calibrated equipment
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Certified results
No theatrical stunts — only honest engineering.
Crafting Excellence Mindfully
As a mindful microbrand, we believe in delivering exceptional quality at honest prices.
When we first launched the DEEPSEA at an introductory campaign price of USD 495, even my wife wondered why I would bother to go to such extreme lengths — engineering, testing, retesting — for a watch priced so aggressively.
But I knew then, as I know now:
Building a brand that earns lasting respect requires giving more than expected — offering unmatched value without compromise.
It’s not the easy way.
But it's the only way I believe in.
That philosophy extends beyond just technical achievement.
While our DEEPSEA watches were designed with a standard strap size of 125mm x 80mm,
when two customers requested longer straps for a better fit,
we didn't hesitate — crafting special 140mm x 90mm straps at no additional cost,
carefully adjusting the proportions to ensure the buckle sat properly centered without swaying.
We even bore the courier charges ourselves.
As someone who has been an online shopper too,
I know that such requests almost always come back with a "sorry, cannot" or a demand for extra payment.
At PAGRANI, we chose differently.
Because delivering true value isn't just about the watch — it's about standing behind the people who choose it.
Our Journey So Far
When we launched our DEEPSEA collection,
we offered an exclusive campaign price of USD 495 for a limited 21-day window.
Today, the DEEPSEA is available at a higher level, reflecting the true technical achievement and extraordinary craftsmanship invested into every piece —
yet it remains one of the most competitively priced 3000M Swiss-powered professional diver watches in the world.